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Tips for agents to create the best proposal on

Updated: May 23

When creating a listing proposal on, there are some key best practices for real estate agents to present a compelling and detailed proposal that will instill confidence in potential clients and make their proposal standard our from the others.

Real estate agent listing proposal

Here are key aspects to include, each of which will help create a comprehensive and persuasive listing proposal.

Estimated Listing Price Range

One of the most crucial elements in a listing proposal is the estimated listing price range. This should be based on the agent’s local expertise and a thorough comparative market analysis (CMA) which considers recent sales of similar properties in the area, current market conditions, and unique features of the property in question. The greater detail the property owner provides in their request, the better the estimate can be.

Providing a listing price range, as opposed to a single listing price estimate, is most appropriate as assumptions will likely have to be made due to not having all of the property’s information or seeing the property in person at the time of the proposal. 

Providing a realistic price range not only sets expectations but also enables the property owner to compare expectations from multiple agents.  If there are any key assumptions made on the listing price provided, include these in the commentary section of your listing proposal.

Estimated Time to Sell Range

Clients will be eager to know how long it might take to sell their property. Providing an estimated time to sell range is another critical component.

This estimate should consider factors such as current market demand, the condition and location of the property, and the typical sales timeline for similar properties in the area. Highlighting your plan for marketing and promoting the property can also reassure clients that you have a proactive strategy in place to expedite the sale.

Make sure to address the property owners balance between speed of sale and price if they have provided this information.

Commission and Fees

Transparency regarding commission and fees is essential in building trust with clients. Clearly outline your commission structure, including any additional fees that may be incurred during the selling process.

It’s beneficial to explain what services are covered by these fees, such as marketing expenses, professional photography, open houses, and administrative support. Providing a detailed breakdown can help clients understand the value they are receiving and feel more comfortable with the financial commitment.

Commissions and fees are one of the biggest comparison points for property owners when looking at listing proposals.  There may be properties which are in demand, easier to sell, or which you potentially have a buyer for, which may influence how competitive you want to be with your fees.

If your future listing pipeline is slowing, you may want to be more competitive on commissions to try win more business and keep the pipeline of listings at a certain level. Having listings attracts listings.

Providing Experience and Referrals to Build Trust research on how property owners choose real estate agents shows that trust is one of the biggest factors.

Showcasing your experience and past successes is vital to establishing credibility. Include a brief overview of your career, highlighting significant milestones and accomplishments.

It is recommended that a profile picture and your company branding, or logo, is uploaded to the submission so it can be displayed on your listing proposal.  These help to show professionalism and build brand reputation.

Additionally, providing testimonials or referrals from previous clients can significantly bolster your proposal. Positive reviews and case studies of successful transactions build trust and reassure potential clients that you have a proven track record of delivering results.

Personal Information

Incorporating personal information about yourself helps humanize the proposal and build a connection with the client. Relationships are between people.

Share a bit about your background, your passion for real estate, and your approach to working with clients. Mention any professional memberships, certifications, or community involvement that further demonstrate your commitment to the industry and the local area. Personal touches can differentiate you from other agents and make potential clients feel more at ease working with you.

By addressing these critical areas in a listing proposal, real estate agents can present a well-rounded, transparent, and professional listing proposal that appeals to potential clients and sets the foundation for a successful partnership.



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